Search engine optimization (SEO) is both an art and a science. Research indicates that visitors rarely look beyond the first few pages of the search engine results page (SERP). To increase your online conversion rate and ROI, it’s crucial that your website is well positioned. Hundreds of millions of people search the Internet daily for information as well as products and services. Search engine positioning is one of the most powerful ways to sell your products and services.

An effective SEO strategy is determined by statistical analysis, technical expertise plus language skills and writing finesse. Rigorous research using linguistic/statistical software is used to help determine which relevant keywords and phrases users are actually searching for in the top search engines and what competition exists for these keywords and phrases. By testing hundreds of relevant keywords and phrases, we are able to create a prioritized list with the most traffic-generating potential. It is important to point out that this is not an automatic, software-driven process; keyword research and development requires strong statistical and language skills along with experience.

Onbint’s SEO strategies start with an analysis of basic SEO technical issues (i.e. search engine friendliness and compliance standards of same, URL configuration, page ranking and inbound link analysis, indexing, etc.) followed by an in-depth comprehensive analysis to transform SEO technical data into applied intelligence.

Onbint offers both a Basic SEO strategy, which uses your copy/content, or a Strategic Keyword Rich Content Development SEO strategy, where we create a formulated version of your copy/content defining specific keywords and phrases at the proper density to drive high quality targeted traffic to your site.

Strategic Keyword Rich Content Development SEO achieves the best possible positioning for the greatest number of key phrases, whereas Basic SEO supplements and diversifies the linguistic strategy in order to position for a variety of less competitive phrases while reinforcing some of the more competitive ones. After optimization, your site should rank well for a number of top terms as well as a diverse array of secondary phrases.

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